Most people prefer presence over presents. They want your time and attention.
If you are not around enough for your loved ones, reflect on your time commitments and priorities. You may have legitimate reasons that limit your time together. Or, it might be that you are (subconsciously) choosing to be busy with other things like work, volunteering, shopping, or other worthwhile pursuits.
Saying “yes” to one thing is also saying “no” to other things. Saying “yes” to spending your time in pursuits away from your family is saying “no” to your family. Sometimes, that is just reality of your life. But sometimes it is an ‘underthought’ decision.