It may very well not be your preferred way of doing things or hearing words or saying something. But it is your spouse’s. So do it. Say it. Just because they would like it.
You may not like words of affection. But your spouse wants that. So say it.
You may not need compliments or certain types of support. But your spouse does. So do it.
You may not appreciate trinkets or little souvenirs. But your spouse does. So get those for them.
It’s not about your style or comfort. It’s about your spouse’s.