These words “How. Might. We.” frame a solution-seeking mindset.

HOW. This sets the tone that we believe the solution is out there, but we don’t have the correct answer yet, so we should explore. This provides creative confidence.

MIGHT. This gives the framework that you are not absolutely expected to have a winning idea – it may or may not work and it’s totally ok.

WE. A reminder that it’s about teamwork and working collaboratively. There’s no “I” here, only “We” – not ‘my idea’ or ‘your idea’.